Our Services
Every engagement is designed to activate value fast and build capability inside your organization. We work lean, embedded alongside your team, and we hold ourselves to one shared definition of success: commercial results.
DATA FOUNDATION
Before you can activate data or run AI, you need to know what you have and whether it's reliable. We design the architecture everything else is built on.
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Most data strategies describe the landscape. This one tells you what to do next. We build a prioritized roadmap that connects where your data is today to where your business needs it to be, with commercial outcomes at the centre, not technology for its own sake.
Honest assessment of your current state, including what's costing you without you realizing it
Technology recommendations based on your needs, not vendor relationships
Prioritized initiatives with projected ROI so you know what to tackle first
A plan your team can actually execute, not a deck that lives in a drawer
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If your analytics setup tells you what happened but not why, it's not working hard enough. We design measurement infrastructure that answers the questions your business actually runs on, built to stay accurate as your product and team evolve.
GA4 or platform of choice, implemented to answer real business questions
Tracking that is complete, accurate, and maintainable over time
Custom events and dimensions aligned to your commercial goals
Full documentation so your team owns it the moment we hand it over
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Bad data is worse than no data. It creates false confidence, and decisions made on it cost more than the fix would have. We clean up what's broken, find what's missing, and put frameworks in place so the problem stays solved.
Audit of your current data quality across sources and systems
Identification of gaps, duplicates, and inconsistencies affecting your reporting
Governance frameworks that keep data reliable as your organization scales
The foundation your AI layer will eventually depend on, built correctly from the start
DATA ACTIVATION
Your data exists. Now make it work for you. We connect the dots between your systems and channels so your data stops sitting in dashboards and starts driving revenue.
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Your CRM holds more commercial potential than you are currently using. We map your customer journeys, identify where value leaks, and redesign the touchpoints that convert, retain, and grow. Connected to your data layer, not bolted on top of it.
Full customer journey mapping to surface where you are losing revenue and loyalty
CRM configuration and workflow redesign around how your customers actually behave
Segmentation and personalization logic that improves with every interaction
Measurement built in from the start so you can see what is working and act on it
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Your customers interact with you across channels, devices, and moments, but most organizations cannot connect those dots into a single view. We implement the infrastructure that resolves identity, unifies profiles, and makes personalization at scale actually possible.
Selection and implementation of the CDP platform that fits your context, not ours
Identity resolution across first-party data sources: web, CRM, transactional, offline
Unified customer profiles that your marketing, sales, and service teams can all act on
We work with leading CDP platforms and providers and recommend what serves your strategy
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Manual reporting is a tax on your team's time. We automate the intelligence layer so your team spends less time building dashboards and more time acting on what they show.
Automated reporting that updates itself and surfaces what matters without prompting
Anomaly detection and alerts that flag issues before anyone thinks to ask
Reporting that tells your team what to do next, not just what happened last week
Built on your existing stack so nothing gets thrown away, just made smarter
AI & INTELLIGENCE
AI only works when the foundation is solid and the data is activated. We layer intelligence on top, with tools and approaches built on what you have already got.
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Knowing what your customers did last month is table stakes. Knowing what they will do next is where the commercial advantage is. We build predictive models that connect directly to how you grow.
Churn risk modeling so you retain customers before they have already decided to leave
Demand forecasting that improves planning, pricing, and resource allocation
Upsell and cross-sell propensity models tied to your actual product and customer base
Outputs your commercial team can act on, not data science outputs that need translating
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The fastest way to get clarity on where AI can actually move the needle for your business. Most clients start here. It always leads somewhere useful.
Assessment of your current AI maturity across tools, data, and organizational readiness
Mapping of tool overlap, redundancy, and gaps in your existing stack
Identification of the highest-ROI AI use cases specific to your business and sector
A prioritized roadmap so you know exactly what to do next and in what order
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MetricMavens' dedicated AI practice for the hospitality sector. We help hotels and hospitality operators turn AI opportunity into operational reality: increasing revenue, streamlining operations, and improving the guest experience. Through strategic orchestration of people, process, and technology, we deliver measurable outcomes within 90 days.
Revenue optimization: dynamic pricing, demand forecasting, ancillary revenue triggers
Operational efficiency: system integration, workflow automation, resource optimization
Guest experience: unified profiles, conversational AI, intelligent personalization
All engagements start with agreed KPIs. You see results before the engagement closes.
WHAT MAKES OUR SERVICE DELIVERY DIFFERENT
PROVEN TRACK RECORD:
25-40% CAC reduction. 30-50% LTV growth. 60-75% reduction in manual reporting.
SENIOR-LED, ALWAYS:
You get strategists who've done this dozens of times. No junior teams learning on your dime.
LEAN EXECUTION:
€40-60K delivers what would cost €100-120K with a full-time hireband we move faster because we've done this before.
KNOWLEDGE TRANSFER BUILT IN:
Every engagement makes your team more capable. We document, we train, we empower. Dependency isn't partnership.
CROSS-FUNCTIONAL THINKING:
We don't just optimize marketing. We connect marketing, sales, product, and success so insights flow across your business.
The right services at the right stage
Your data maturity determines your next move. Here's how we meet you where you are.
SCENARIO 3:
If you want to move from reactive to predictive...
You probably need: Predictive Analytics + AI & Automation + Automated Reporting
Why: Your foundation is solid. Now make it intelligent: predict churn, forecast LTV, automate insights.
SCENARIO 4:
If you're scaling and need governance...
You probably need: Data Quality & Governance + Automated Reporting + Team Training
Why: Growth creates complexity. Build the systems that scale with you and empower your team.
Not sure where you fit? That's what discovery conversations are for.
SCENARIO 2:
If your data lives in silos...
You probably need: Identity Resolution + CDP Implementation + Journey Optimization
Why: You're collecting data, but departments don't see the same customer. Connect the dots first.
SCENARIO 1:
If you're just getting started with data strategy...
You probably need: Data Strategy + Analytics Architecture + CRM Optimization
Why: Before you can activate data, you need to connect it properly. Start with the foundation.
Why companies choose us
Senior-Led, No Junior Learning Curve
You get experienced strategists from day one. No training required.
We Transfer Knowledge, Not Create Dependency
Your team gets smarter with every engagement. That's the point.
Flexible Engagement Models
Start with a project. Expand to a retainer. Scale back when you're ready. No long-term lock-in.
We See the Full Journey
Most agencies optimize marketing. We connect marketing, sales, product, and success
