About MetricMavens

You don't need another big agency. 

We deliver data analytics resources on a project or fractional basis to optimize your lead funnel as a true partner that understands your business model. With over 25 years of combined experience in digital analytics, MetricMavens is the data extension to your marketing team, coming in to support your in-house analysts or step in as your data partners. From CRM to web analytics, we’re your go-to partner for making data work smarter, not harder.

We're passionate about data, excited by tech and open-source solutions, and ready to offer no-nonsense support with personality. 

What we do best

  • Implementing web analytics tracking systems, CDPs, and tag management

  • Building customer analytics reporting frameworks

  • Optimizing CRM data for lead generation and revenue growth

  • Uncovering causal relationships that fuel business strategies

Our values

Our values define how we approach our work, and let you know what you can expect from us as a trusted business partner. 

We're here to help. Let's get started.

Transparency

What you see is what you get—no fluff, no drama, and no communication gaps. 

Continuous learning

We believe in always improving and sharing knowledge with our clients.

Collaboration

We work as an extension of your team and take the time to understand your business.

Passion for tech

We’re obsessed with tech and open-source solutions that deliver real results.

What our clients say

  • “Working with MetricMavens felt natural from day one. They’re not just experts—they take the time to make sure everything’s done right and hand over what you need with clarity.”

    Niek Schadenberg, Buzinezzclub & WerkClub

  • “MetricMavens helped us navigate complex data landscapes at JDE. They combine analytics with technical skills in a way that truly unburdens us. Plus, they’re just great to work with.”

    Janiek van Der Palen, Jacobs Douwe Egberts

  • "MetricMavens excels in explaining complex tech challenges clearly, always keeping an eye on the bottom line."

    Bart Strijker, Jaarbeurs